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Casey Bennett Promoted and Team Expanded

The design team at Option Signs of Atlanta, Georgia, has promoted Casey Bennett to Design Manager. In this role, Casey manages the customer outcomes, productivity, and efficiency of Option Signs’ custom signage and environmental graphics design team.  He reports to the General Manager of the company, Clay Farlow. 

Along with Casey’s promotion, Option Signs hired two experienced environmental graphics , wayfinding, and custom manufacturing designers, Raegan Rowland and Devin Smetzer, both reporting to Casey.


Bennett Added to the Management Team

During Casey’s time at Option Signs he has demonstrated strong leadership in individual and team projects. As part of these efforts, Casey has established himself as an expert in sign design, wayfinding strategies, and design-for-manufacturability.  In his new position as Design Manager, his experienced team of graphics designer and draftspeople will deliver reliable, cost-effective designs for Option’s customers. Staffing the new position with Casey will help ensure reliable, dependable delivery for customer sign and fixture buyers across the continental United States.


Growth in Signage and Environmental Graphics

Casey takes over the newly created Design Manager position at a time of growth at Option Signs. Customer segments such as Health Care, Municipal, Education, Entertainment, and Multi-Family are pushing through the COVID crisis.  “Our growth strategy for our Atlanta operations included the expansion of our design team and capabilities. Accordingly, Casey has built the experience and he has demonstrated leadership during his time with Option Signs. His promotion was one of the easier decisions to make. This is another significant step forward toward our goal of being the most reliable sign company.  Above all, Casey’s skills will enable further growth and increase the capabilities of our company,” said Clay Farlow, General Manager.


Expanding Design Capabilities

Devin Smetzer and Raegan Rowland Join Option Signs

Option Signs also added two new graphic designers to the team with the hiring of Raegan Rowland and Devin Smetzer

Raegan joined with four years of experience in the sign industry. She started her career at Whitfield Sign Co. and received her Bachelor of Fine Arts Degree at Georgia Southern University. She then went on to become a part of the design team at DeNyse Companies. In addition to her professional design experience, Raegan is an emerging Fine Artist specializing in Modern Abstract painting within the Atlanta community.

Devin is an experienced sign and custom manufacturing designer and project manager. Early in his career, he built national rebranding strategies and the software to facilitate those programs. Some of his early clients included Hewlett Packard Enterprise (International), Chrysler/FCA group, Advanced Auto Parts, Cricket, Darden accounts, and several banks and hospital conversions. This experience, coupled with previous installation and project management roles, gives Devin a clear understanding of all aspects of the custom signage and environmental graphics industry.

“Hiring Raegan and Devin gives our company the increased capacity needed to meet the high expectations of our customers,” said Clay Farlow, General Manager. “First, being the most reliable sign company is an important goal of ours. Second, we need this expert design capacity to achieve our goal.  We are privileged in gaining two A-Players, in the design and graphics realm, for our company.”


Investing for Our Customers

“We strive to be the most reliable provider of custom signs and non-structural building fixtures in the United States,” said Tucker Twitmyer, President. “Our model of partner-and-integrate depends on great people, processes, and technology. With Casey’s internal promotion and the added team members, we are working to provide a great customer experience. In support of this objective, we have made substantial investments in our ERP NetSuite systems and project management capabilities. We continue to build a platform that is meant to deliver for our customers on each and every project.”


About Option Signs, a member of the IAP Family of Sign Companies

Option Signs is headquartered near Atlanta, Georgia, and is a member of the IAP family of sign companies. IAP is one of the nation’s most reliable providers of signs and non-structural fixtures. Option and IAP work for building owners, building operators, general contractors, and other sign companies on projects across the continental United States. With its no-hassles, bonded, end-to-end project management approach, IAP’s products are featured in thousands of Multi-Family, Health Care, Education, Entertainment, Industrial, Retail, and Commercial locations. IAP and Option make a broad range of custom signs and fixtures ranging from ADA-compliant placards to large, illuminated letters that identify landmark buildings.  Proudly, Made in America.

For more information, contact:

Gray Gifford